Tuesday, February 9, 2010

because it's lonely in the modern world

.
i have no reverence for most shelter rags--architectural digest, metropolitan home, elle decor, better homes, whatever--i flip through 'em quickly, tear out the one or two pages of interest and toss the rest.

dwell, of course, is different--each pristine, archival-quality edition of that purist paean to the harsh goddess of modern architecture is given the white-glove treatment from the moment it hits my mailbox in its protective plastic sheath until, once carefully perused, it's reverently slipped into the bookcase alongside its predecessors.

and never mind that the goddam things are multiplying like tribbles and taking over--they're just too pretty and perfect to rip to shreds, right?

apparently, not everyone sees it that way:







all the grim pomposity of the modernist ethos turned on its head--fuckin' priceless.

there's something in unhappy hipsters' ruthless skewering of dwell and all it represents for everyone--if you despise modern architecture, every bitingly re-captioned photograph is validation; if on the other hand you're a disciple, you get to chuckle knowingly and imagine yourself inside the joke.

win-win, right?

4 comments:

modernesia said...

It was funny at first glance, but it seems "Unhappy Hipsters" is really a hater of things Modern after all.

mkf said...

modernisia: not sure about that--apparently, it's authored by two women who are in the biz. speaking for myself, a fairly hard-core modernist, i could totally see myself doing something like this (assuming i was even half as clever as them, of course).

noblesavage said...

Well, the problem with dwell is the problem with so much modernist (particularly circa 1960 modernist) architecture: no one lives like that.

For all your adoration of clean and simple lines, you don't live like that (as you have detailed and as I have seen).

As much as I would like, I have too much damn clutter in my life to live like that. We all do.

So, it is an artificial reality. Its impractical version of perfection is just too easy to skewer.

The only people who live in a house that looks like that are cold, bitter, childless and pet- less people.

While this might be something that you aspire to, it is just not something that is going to ever happen for the vast majority of us.

mkf said...

noblesavage: yeah, but grubby humanity will always seek a platonic ideal toward which to strive--what can i say, this one's mine.