.
i have no reverence for most shelter rags--
architectural digest,
metropolitan home,
elle decor,
better homes, whatever--i flip through 'em quickly, tear out the one or two pages of interest and toss the rest.
dwell, of course, is different--each pristine, archival-quality edition of that purist paean to the harsh goddess of modern architecture is given the white-glove treatment from the moment it hits my mailbox in its protective plastic sheath until, once carefully perused, it's reverently slipped into the bookcase alongside its predecessors.
and never mind that the goddam things are multiplying like tribbles and taking over--they're just too pretty and perfect to rip to shreds, right?
apparently,
not everyone sees it that way:

all the grim pomposity of the modernist ethos turned on its head--fuckin' priceless.
there's something in
unhappy hipsters' ruthless skewering of
dwell and all it represents for everyone--if you despise modern architecture, every bitingly re-captioned photograph is validation; if on the other hand you're a disciple, you get to chuckle knowingly and imagine yourself inside the joke.
win-win, right?